Attention spans are being stretched thin, to the point where some studies bring them down to 7 seconds at some point. There is this latest trend in podcasting: the so-called short-form podcasting. These micro-sized audio experiences, no more than 10 minutes long, are perfect for today’s fast-moving lifestyle. Be it short news updates or snackable self-improvement tidbits, short-form podcasts fill every second with value, hence becoming a favorite of multitaskers and busy professionals alike.

Why Podcasts Are Trending in Quick Form

On-the-go convenience: Unlike long-form podcast episodes that take big blocks of time, these short-form podcasts perfectly fit into thin time slices. Whether during your daily commute, waiting in a line, or having your morning coffee, one always gets the opportunity to listen in.

Smaller episode lengths would automatically oblige the creators to get rid of the filling content and put forth clear-cut messages, which would satisfy the audience seeking substantial advice sans extra filling.

Diverse Topics: Short-form podcasts range from 5-minute mindfulness practices to quick financial tips. Their versatility caters to different tastes, ensuring there is something for everyone.

Engagement and Retention: These are shorter; hence, listeners listen to the end to increase engagement while building an extremely loyal audience base. 

Industry Leaders and Trends

The uprising in short-form podcasting has driven innovation in the industry. Spotify and Apple Podcasts started highlighting micro-episodes, knowing just how appealing those would be to both younger and time-strained audiences. Indeed, according to recent reports by Podnews, the uploading of short-form podcasts has gone up a staggering 45% from just last year alone.

It’s also changing the creators behind the same trend that upends the way we consume audio- many of them have used the format to experiment with new techniques in storytelling that find a larger platform.

Podeo: A Platform for Content of all Forms

Podeo leads in this fashion, being the go-to podcasting platform across the MENA region, as it builds a collection of both diverse and short-form podcasts. Podeo also makes it pretty easy to enjoy high-quality content while out and about, whether you just need a quick motivational boost or want a fast recap of the news.