Filmed live at Expand North Star (ENS) 2025, this Startup Spotlights episode features Osman Sultan in partnership with Dubai Chamber of Digital Economy and Poddster.

What does it mean to build something the world hasn’t imagined yet?

In this conversation, Osman Sultan the founding CEO of du and one of the region’s most influential telecom leaders reflects on a 40-year journey that reshaped how millions connect.

We talk about vision in times of uncertainty, the dream of “a mobile in every hand,” and the surprising truth about keeping massive industries human in the face of rapid change. Osman shares lessons from leading across generations, the discipline required to build inside corporate structures, and the emotional cost of a life spent at the frontier of innovation.

We also explore the urgency and discomfort of today’s AI moment — what we gain, what we risk, and why balance remains the quiet virtue behind every form of progress.

A conversation about connection, relevance, and the timeless question: Where are we running to, and at what price?

We hope you will find something to consider.