Pepsi wanted to sponsor an entire season of the popular celebrity podcast “Free Talk” as part of their new campaign strategy.
Aiming to elevate awareness about their campaign prizes and enhance the brand’s distinctiveness in the Lebanese market, Pepsi saw podcast sponsorship as a strategic avenue to achieve these objectives.
The Podeo campaign employed a multi-faceted approach, featuring both podcast audio ads and comprehensive branding sponsorship, all while harnessing Pepsi’s established brand and content assets. Utilizing the brand’s signature voice, audio ads were strategically placed as pre-roll, mid-roll, and post-roll segments across 8 episodes of the new season of “Free Talk.” Further amplifying the campaign, Pepsi’s logo was prominently displayed on the cover art of the podcast and of each episode.
The sponsorship campaign was an ever-green campaign as it was embedded into the episodes. The episodes have generated close to 300,000 listens across 8 episodes. In fact, LTRs ranged from 60% to 100% across all episodes, demonstrating strong levels of listener retention throughout the campaign.