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#22-Creating Impactful Content for Arab Women

Nadine Zidani
2 weeks ago

Welcome to another episode of Impact Talk! In this captivating episode, we sat down with Rana Askoul, Co-founder and Co-CEO of Khateera | خطيرة, an Arab women-centric creative house and digital media platform on a mission to mainstream and shape a progressive narrative for Arab women rooted in their culture and heritage.

Rana shares the vision and the inspiration behind Khateera, how it celebrates the intelligence and heritage of Arab women, the use of humor and satire in addressing social issues in the MENA region, and how the platform is driving social and behavioral change through deep, authentic Arabic content for the Arab women, with many inspiring stories and examples from the Arab world.

In this episode, you will gain insights on:

  • The story behind Khateera and how its name symbolizes empowerment for Arab women, and what makes it a unique platform.
  • The diverse team behind it, spanning different generations and backgrounds, and how this diversity fuels the platform’s depth and authenticity in content creation and the creative process.
  • How it celebrates Arab women’s intelligence and cultural heritage, aiming to inspire and anchor them in their future aspirations and reshaping the narrative.
  • The role of humor and satire in content and creative strategy, and how it is used as a tool for social change and challenging societal norms.
  • Khateera’s massive online community from the MENA region and its impact, creating a space where tough topics can be discussed openly.
  • What the media industry can learn from Khateera’s approach to creating deep, authentic, and culturally grounded content.

Want to see the faces behind the voices? You can watch this episode on YouTube.

About Our Guest:

Rana Askoul is Co-founder and Co-CEO of Khateera |خطيرة , She is also the Founder of Nara, a Dubai based healing space dedicated to indigenous healing and conscious living practices. Rana has over 20 years of experience within the public, private and non-government sectors. She held various leadership roles with Dubai Government, McKinsey Co. and GeneralElectric. In 2012, she quit a stellar corporate career to start her own consultancy fulfilling one of her heart's callings: working on equal rights and opportunities for women in the MENA region. She was the CEO of The Womanity Foundation driving the foundation's portfolio of USD 15 million in social investments supporting equal rights and opportunities for women in the Global South.

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