With us today on Dubai Works is Shereen Tawfiq, the CEO at Balinca. A company empowering women entrepreneurs by teaching them the fundamentals of financial literacy in order to properly manage their SMEs. Balinca uses gamification and simulation to make the knowledge transfer fun and easily assimilated to those with a non-financial background.

Topics:
- The Story Of Balinca
- understanding Balinca's Market Positioning & It's Competition
- Looking Ahead With Balinca