Pepsi wanted to sponsor an entire season of the popular celebrity podcast “Free Talk” as part of their new campaign strategy. Aiming to elevate awareness about their campaign prizes and enhance the brand’s distinctiveness in the Lebanese market, Pepsi saw podcast…
Granular, scalable connections with podcast listeners
ExpoCity was keen to make granular, scalable connections with podcast listeners. Specifically, the brand wanted to run an awareness campaign to reach listeners in the United Arab Emirates across all ages, who typically consume new content across comedy, documentary, and history…